Meet Troels

Did you know Naia was inspired by corporate challenges?

Over 20 years in the corporate world working with a mix of physical and digital products, motivated Troels Lange Andersen, Naia’s CEO and Co-Founder, to help companies with complex product development cycles understand their planet impact at the right point in time.

“In some areas we need to do things radically differently, yes, but we can also make something valuable by doing small twists and turns all over the place. If helping established companies make better decisions and easily incorporate sustainability into their processes can move the needle, that counts for a lot, I think.”

During his career as an entrepreneur and innovator at big corporations like LEGO, Vestas and Grundfos, Troels has faced the problems that arise inside of big corporations.

“We know what we need to fit into. We understand how design decisions and product decisions are made in different companies. I believe we can create a solution that can weave in the planet impact in a very natural way into processes these companies already have.”

Naia will act as a collaboration hub to centralise all relevant Sustainability information across the company and the value chain, and make it available to the right people, at the right time before the damage is done.

At the point of design, Naia will be able to present recommendations and alternatives compared to the original design. Choosing to design for longer product lifetime or to reduce the amount of virgin material used will also have an effect at portfolio level. When this information is available at multiple levels, Sustainability becomes a part of your system.

With Naia, companies like yours will be able to strategise and set goals to reduce the planet impact of the products you are already producing, beyond offsetting CO2.

Curious enough yet? Pay us a visit at www.naialab.com or get in touch with Troels at troels@naialab.com!